My ten-year old is a football fan, and so watched some of the first football game of the season tonight on TV. We repeatedly saw an ad telling men and boys to ignore a woman in horrific pain and pay attention to -- you guessed it -- football instead.
A recurring ad for Verizon's NFL app featured a scenario in which a guy is on a date with a woman at some sort of cooking school. He sees quarterback Drew Brees, who accusingly questions why he isn't watching football. He sheepishly tries to make his voice deeper and explains it's a first date. Brees tells him he can indeed watch football on his phone, and the guy is so excited about this that when his date catches fire behind him (the viewer only sees the flames but she screams and yells "help me") he, now watching football on his phone, raises his finger, saying, "one second," and ignores what would be her agony in favor of football.
(more of a description and ideas for what we might do to protest below the squiggle).